Campaign Management System feature list

This document is a list of features for Campaign Management Platforms.Features are classified by domains.

Why implementing a Campaign management System ?

When it comes to planning and running digital marketign campaigns, things get pretty complicated. As a CMO or CDO, you may have to oversee large teams who are critically important to the business performances.

Running your marketign campaign may include

1. Strategic campaign planning in terms of budgeting and business planning
2. Campaign execution over all marketing channels : SEO, paid search, display, email, social, webinars etc.
3. Campaign performance tracking and refinement for future campaigns

Among those phases, your team has to manage several activities : creative design, promotional mecanism, offer selection, targeting, etc. Each of those processes involving many differents teams and external partners.

At the end of the day, you may need a Campaign Management System to streamline your campaign operations, gain in productivity and improve your campaign performances.

Among the Campaign Management Solutions on the market, we may identify:

• Salesforce Marketing Cloud
• Zoho Marketing Plus
• Hubspot Marketing
• Asana
• Adobe Experience cloud combined with Adobe Workfront
• Optimove
• Acoustic Campaign
• Braze
• Insider

If you are running a tender, CMS selection process, you may be interested by this Content Management System feature list.